12 Simple Makeup Tips for Women Over 55

Us women love to look good, and feel good. But you don’t have to spend a small fortune on magic creams which claim to take years off. And there’s definitely no need to go under the knife or have any extreme cosmetic surgery procedures. In fact, just a few subtle changes to your makeup routine can make all the difference. 

In this digital age, we’re constantly surrounded by makeup tutorials by gorgeous 20-somethings, but as we get older, we may want a look that’s a little more ‘age-appropriate’. Although, rather than trying to cover up our flaws, we should enhance what we have. So if you’re looking to achieve the perfect base, or wanting to highlight your best features, take a look at our guide to ageless beauty, with simple makeup tips especially for women over 55, so you can feel amazing in no time at all.

1. Apply skin care upward and outward

This simple trick really does counteract gravity and helps fight against deep lines and saggy skin. Start at the base of your neck and work creams, serums, and oils upward to the jawline in gentle sweeping movements. Then blend outward along the jawline, from the chin to the ears, and beneath the nose to the cheekbones and temples. And blend eye cream from inner eye to outer. Subtly lift the face as you massage up and out.

2. Start with your eyes

Many people begin their makeup look with foundation and powder. But if you want to minimise the risk of excess makeup settling in your fine lines, you should start with your eyes instead. When dusting on eyeshadow, small particles from the brush fall and land under the eyes and onto the cheeks, giving a dark appearance and enhancing dark under eye circles. Simply wipe these particles away and then apply your foundation or primer. Avon True Euphoric Mascara


A woman holding a makeup brush and an eyeshadow palette
Credit: Kelly Sikkema

3. Avoid purple tones

It’s good to experiment with your eyeshadow colour, but plum tones are best avoided if you’re over 55. Purple tones can look like bruising, or they can enhance dark circles. Using bright colours after a certain age can actually make us look older, and dark eyeshadows make eyes seem smaller. Natural and light-coloured shadows make your eyes pop, vibrant, and youthful. Go for soft and neutral colours, such as grey, taupe, and cream.

4. Perfect with primer

As we age, our skin becomes thinner, resulting in uneven tones of purples, blues, and reds. But the right primer can work wonders, and just a thin layer will instantly smooth texture and reduce the appearance of large pores and fine lines. It also creates the perfect base for our foundation, allowing it to glide seamlessly over our skin. It helps makeup stay in place all day, and priming your eyelids will make your eyeshadow look more vibrant too.

5. The right foundation

Foundation forms the base of any look, but your needs will change as you get older. Foundation will even out your skin tone, but it can also settle into fine lines and creases if you apply it too heavily, highlighting your imperfections. Our skin also grows more pale with age, so opt for a slightly warmer tone to put some life back into your skin. You can also mix an exact-match shade with the next darkest hue on the back of your hand, and then apply with a foundation brush.

6. Don’t cake-on the concealer

Don’t be tempted to overdo the concealer as it can sink into fine lines and draw more attention to them. Apply it only on the inner halves of your under-eyes to cover up any darkness. But keep it light. A concealer used for covering spots or blemishes will be way too thick for under-eye use. Skin under the eye is seven times thinner than the rest of your face, so a light touch is necessary.

7. Fill in your brows

It’s common to lose fullness in our brows as we get older. Our hairs stop growing back after years of waxing and tweezing, and we may start to sprout some unwanted grays. A brow gel, a kind of more subtle mascara, is the perfect fix. Brush through your brows in an upward outward motion to fill in sparse spots and to coat grays. But be careful not to overdo it. If you prefer something a little softer, a brow pencil will create a natural look.

8. Don’t over-contour

Contouring has become one of the top makeup trends in recent years, and we’re constantly surrounded by how-to tutorials. Done right, it’s a great way to achieve a youthful appearance. But it does take practise, as too much contouring can have quite the opposite effect. Contouring enhances the structure of your face so that it appears more defined. However, too much definition can actually highlight ageing lines that are best left concealed.

9. Opt for a creamy blush

A more youthful look can be achieved with a cream blush over a powder. Apply subtly to the apples of your cheeks for a natural dewy flush. If you have fair/light skin, choose a soft pink, light coral, or peach blush. If you have a medium skin tone, go for apricot, mauve, or a soft berry colour. Those with olive skin can wear orangey peach, rose pink, or bronze. And if you have dark skin, deep raisin, terracotta, and bright tangerine are the perfect shades for you.


Three makeup brushes on top of compact powders
Credit: Raphael Lovaski

10. Choose a setting spray over powder

We’ve always been told to use power on top of cream formulas and foundations to make them last longer. But as you age, your skin produces less oil, leading to dryer skin. This can lead to powder seeping into lines, and it also sits on fine facial hairs which develop as we get older. Try a setting spray instead, which will keep your makeup perfectly in place, and your skin looking dewy.

11. Line your lips

If you’re wearing a bolder colour on your lips, make sure you line them first. As we age, the lines around our mouths become more noticeable, and lipstick can often settle into these lines. Bolder colours can also make lips look thinner, so use liner to help define your lips. But really, keeping makeup natural with a nude lip will serve you better. Use a lip balm to keep your lips looking fuller and more youthful.

12. Refresh your look

Trying to be too fashionable and following a trend that’s not right for you can make you look older. But it’s also important to keep up to date, as a classic style twenty years ago isn’t the same today. If your makeup is stuck in a totally different era, you could be making yourself look older. Challenge yourself to get out of your comfort zone, but keep it simple as less is definitely more. Keep things light and natural for an elegant and classy look. 

We all know our skin changes as we age, bringing about issues that never used to be there. But following these simple makeup tips can enhance your natural beauty, and inject some youth back into your skin. While we can’t stop our skin ageing, we can make our beauty habits work harder, to help us look more rested, radiant, and youthful. Bringing out the best fresh-faced versions of ourselves.Browse Avon Cosmetics – Anti-Ageing range now on sale.


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